Kyle Leuthart is obviously very good at his job as a Raglan real estate agent, as attested by the industry awards he has been selected for from a pool of 700 agents nationwide.
The LJ Hooker agent won the Best Business Growth award 2014-2015 for the most improved transaction increase of all LJ Hooker agents across the country, and made the Captain’s Club, which meant he brought in over $500,000 gross commission for the business.
Another LJ Hooker industry award he was very proud to receive was the Top Marketing and Innovation 2014-2015, recognising his innovative use of social media and aerial and walk-through filming technology in real estate.
“Social media is a hugely growing facet of real estate marketing and that, coupled with good property films, creates interest and a little bit of hype which hopefully in turn creates good sales and good results for everyone,” Kyle said.
Kyle used Facebook to promote his properties, saying it was the best interactive platform for the business.
The five LJ Hooker agencies grouped together under the George Boyes brand – Raglan, Hamilton, Ngaruwahia, Huntly and Pokeno – also used an in-house photographer Ben Wilson to do their photography and filming.
“We’ve realised that agents aren’t photographers,” Kyle explained. “And that good marketing leads to good results.”
He also ranked eighth nationwide for LJ Hooker in 2014-2015 in terms of sales, rising up from 26th last year.
He was no stranger to such rankings – under the Century 21 agency, he ranked in the top 10 agents from 2008 to 2012 and twice was the number two Century 21 agent in the country.
“I love people. I love marketing and I love making people happy,” Kyle explained.
He also credited a good team for his success and the fact the Raglan property market was on the rise as well.
Kyle had meticulously mapped local property sales for the past five years and had found that sales in Raglan over the past five months had doubled the established average, and returning to the highs of 2006-2008.
The current situation of having more buyers than good listings in Raglan had increased competition for properties and hence, had started to increase prices.
The Auckland property market was also having a direct impact on Raglan, with a lot of prospective buyers coming from the city, wanting to invest elsewhere.
The mapping of real estate trends means that Kyle knew when to take a well-earned break with his wife Tara and their three young boys – June or July – and achieve a life-work balance.
But even while on holiday he was never far from a phone, enjoying his work and the business that came from all over the world and referrals from happy customers.
Kyle might even win another award. He had entered the Real Estate Institute of New Zealand awards for excellence in real estate in the multi-media category for a coastal property in Wainui Road he had sold last year, and would find out this week if he had another award to add to his pool.